Tuesday, October 1, 2013

Why Must They Touch?


 Little kids are always told by their parents when going to the store, "Don't touch anything."  It's amazing that this life lesson doesn't follow people into adulthood.

Whenever there is open wine on a table for a tasting or event, we always have 2, 4, 6, 8, 10 or 12 closed bottles in front of the open bottle for people to admire, hold, read the label and put in their carts to buy.

When I talk to customers while I'm pouring for them, they need to touch.  They smell, savor and now they must touch the bottle.  They must always touch the OPEN bottle.

This always comes as a surprise to me when as much as a case of the same wine is directly in front of the open one, closer to the customer.  They must reach over ALL the closed bottles, grab the open bottle, pick it up and sometimes spill it.  They must touch an OPEN bottle that is being poured into dozens of customer's glasses on any given day.  I don't know where your hands have been!

I've actually grabbed the bottle back and inserted a closed bottle into people's grubby little hands.  Why, why, why??  Are the closed bottles not the same wine?  Do you think I'm trying to fool you?  Do you think it's bait and switch? 

Feel free to comment with your explanations of this weird urge to touch things that don't belong to you.  It's like poking someone's food.

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