Beaujolais Nouveau is the wine that is released from France's Beaujolais region on the 3rd Thursday in November every year. It's the first wine of the year to be released and this year will kick off the 2013 harvest season. Some associate this with the arrival of Thanksgiving here in the U.S. The wine is very inexpensive around $7-8 and flies off the wine shelves and displays every year.
It's only October and customers are asking for this wine. The grapes are still on the vines today. Not picked, not fermented, not bottled or shipped. They are quietly waiting their time to shine.
Customer: "Do you have Nouveau?
Me: "No, it's released the 3rd Thursday in November.
Customer: "But, I came all the way from Staten Island."
Me: "You're in the wrong country."
Customer:" Do you have that wine that is released about this time?"
Me: "Beaujolais Nouveau?"
Customer: "Yes."
Me: "It's not out yet"
Customer: "But, I want to give it as a gift."
Me: "It's still on the vines. Come back in a few weeks."
Customer: "What am I going to do?"
Me in my head - "Buy another cheap-ass gift."
Like my blog? Vote me a fan favorite every day here.
No comments:
Post a Comment