Ruffino has a lot of wines in their portfolio. Thankfully, they are all Italian so in the store they live close together on the shelves. A woman came in and asked where Ruffino Chianti was. Now, Ruffino has many Chianti's. They have their standard table wine Chianti that comes in a regular bottle and a magnum, they have the Chianti Superiore, the Ducale, the tan label, the gold label and 3 other Chianti's I don't carry.
Chianti is a place in Italy's Tuscany region. A smaller geographic region within the Chianti region is Chianti Classico. The main grape is Sangiovese and it is usually blended with one or more other grapes. The old school, traditional blend is Sangiovese and Colorino, but now, estates like Ruffino blend in Cabernet Sauvignon and Merlot to give them a more international quality.
So, I asked the customer which one she wanted. Her response was,
"Which one is more like Merlot."
I had no words for her.
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