I had an old colleague who explained this perfectly to customers and I've stole it because it works. Customers come into the store with a name of a wine and the vintage they want. The vintage is the year the wine was harvested.
Customer: "I had the 2006 and it was amazing. You only have the 2010. Do you have the 2006?"
Me: "No, the 2006 is long gone. We're on the 2010's now."
Customer: "So, you don't have 2006?"
Me: "No."
Customer: "Are you sure?"
Me: "Sir, vintages are like new cars at the car dealership. Today is 2013. You want a 2010, but all the dealership has is the current 2013 model. If you want a 2010, you have to find another driver who is willing to sell it to you through the want ads or go to the used car lot. Only 2013 is available at the new car dealership. Wine is the same. Once the vintage is gone, we get the newer model in. You would need to find a wine auction site to find older vintages. Understand?"
Me: "Sir, vintages are like new cars at the car dealership. Today is 2013. You want a 2010, but all the dealership has is the current 2013 model. If you want a 2010, you have to find another driver who is willing to sell it to you through the want ads or go to the used car lot. Only 2013 is available at the new car dealership. Wine is the same. Once the vintage is gone, we get the newer model in. You would need to find a wine auction site to find older vintages. Understand?"
Customer: "So, you don't have the 2006?"
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