The Price Game

You can pretty much get a good bottle of wine in any price point.  Some people are comfortable spending $100 on a bottle.  Some won't spend above $10 and there are people that think if it's that cheap, it can't be good.  As a professional in the industry, it's my job to taste a lot of wines.  It's a tough job, but someone has to do it.  So, I know not only what a lot of these selections taste like, but I can get them into the hands of what people are willing to spend on them.

When a customer is asking for a recommendation, one of the first questions I ask, is "How much do you want to spend?"  It's always a game of The Price is Right.  I have to guess what they want to spend without going over.

There's always that guy who says "Doesn't matter.  Pick me a good one."  I still try to gauge them by asking "$10, $20, $100?"  He usually responds, "Whatever" or something close to that.

Doesn't matter, my eye!  I take them over to the high-end case.  

Me: "This one is great for $120."
Customer: "That's too much."
Me: "How much do you want to spend?"
Customer: "Less than that."

And now the game begins while I keep going lower and lower until the customer gets something they want in their price point.  Now, sometimes, I do get a guy who really doesn't care about price, and that makes my day!

The other day a woman wanted a Moscato.  She asked me what the best was.

Me: "How much do you want to spend?"
Customer: "Give me the best one."
Me: "The best one is $18."
Customer: "$18!!!!!"

I thought she was going to slap me.  She settled on the $8 bottle I suggested.

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