Wednesday, November 20, 2013

Remember Me?





If I had a quarter for every customer I assisted only once and asked me on their second trip in, 
"Remember me?"  
I'd be fairly rich. 

I help hundreds of people every week and during the holidays, I'm sure that number is in the thousands.  I remember the high end guys, not always their names, but by faces.  I know my e-mail high-end guys by name only and wouldn't recognize them if they stopped in.  I know all the regulars by face only and if I know 1% of their names, I'm probably exaggerating.  But, to ask me if I remember you after I helped you one time only, you've got to be joking!

And not only do they want me to remember them, I'm supposed to remember every wine selection I recommended for them!

A customer came in the other day and did something I wrote about already.  He leaned over the table right behind me and breathed on the back of my head because I should know he was there waiting...behind me.  So, I started to turn around and he scared the heck out of me!

Customer: "Remember me?"
Me: "How can I help you today?" (notice I don't say no)
Customer: "Remember the wines you gave me the other day?"
Me: "Did you like them?" (me getting around the issue)
Customer: "Yes.  They were right around here as he points to an area."
Me: "Why don't I look your account up."

Thank god for our system of tracking purchases so I could "remember" every wine I recommended for him. I got him his wine and off he went.  I'm sure I won't "remember him" next time either.
The best customer is the one who comes in 1x every year because she doesn't drink, but buys a gift.  

"Remember what you recommended for me last year about this time?"

"No, no I don't."

Let them know you like me at localwineevents.com.


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