If I had a quarter for every customer I assisted only once and asked me on their second trip in,
"Remember me?"
I'd be fairly rich.
I help hundreds of people every week and during the holidays, I'm sure that number is in the thousands. I remember the high end guys, not always their names, but by faces. I know my e-mail high-end guys by name only and wouldn't recognize them if they stopped in. I know all the regulars by face only and if I know 1% of their names, I'm probably exaggerating. But, to ask me if I remember you after I helped you one time only, you've got to be joking!
And not only do they want me to remember them, I'm supposed to remember every wine selection I recommended for them!
A customer came in the other day and did something I wrote about already. He leaned over the table right behind me and breathed on the back of my head because I should know he was there waiting...behind me. So, I started to turn around and he scared the heck out of me!
Customer: "Remember me?"
Me: "How can I help you today?" (notice I don't say no)
Customer: "Remember the wines you gave me the other day?"
Me: "Did you like them?" (me getting around the issue)
Customer: "Yes. They were right around here as he points to an area."
Me: "Why don't I look your account up."
Thank god for our system of tracking purchases so I could "remember" every wine I recommended for him. I got him his wine and off he went. I'm sure I won't "remember him" next time either.
The best customer is the one who comes in 1x every year because she doesn't drink, but buys a gift.
"Remember what you recommended for me last year about this time?"
"No, no I don't."
Let them know you like me at localwineevents.com.
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